Jugaad Innovation
Think Frugal, Be Flexible, Generate Breakthrough Growth
Jugaad Innovation makes the case that in today’s hypercompetitive world, Western companies can benefit by looking to emerging markets like India, Brazil, and China for a fresh approach to innovation. By embracing "jugaad"—a Hindi term for improvised, resourceful solutions rooted in creativity and ingenuity—businesses can achieve fast, frugal, and flexible innovation. This book outlines the six key principles of jugaad innovation: seek opportunity in adversity, do more with less, think flexibly, keep it simple, include the margin, and follow your heart. Featuring case studies from companies like Google, Apple, GE, and PepsiCo, the book shows how these principles help global organizations drive dramatic growth. With engaging stories and real-world examples, the authors highlight why now is the time for jugaad to become a powerful business tool in the U.S., and beyond.
Disrupt it
Yourself
Eight Ways to Hack A Better Business —Before The Competition Does
In Disrupt-It-Yourself, bestselling author and innovation expert Dr. Simone Ahuja offers a practical playbook for winning in today’s “disrupt or be disrupted” market by driving innovation from within your organization. Drawing from her work with Fortune 500 companies, Ahuja outlines essential intrapreneurial competencies and presents eight actionable principles—like "Keep it Frugal," and "Make It Permissionless," to help teams do better with less and accelerate innovation and the path to hitting business goals. With engaging stories and practical lessons, this book equips leaders with practical insights and strategies to build and sustain innovation internally, helping companies become faster, more adaptable, and more resourceful.